Month: June 2018

A Business Owner Needs to Think Like a Marketer

A Business Owner Needs to Think Like a Marketer

You will find many small business owners that claim they hate marketing but often they confuse marketing with advertising and sales.  Marketing is more than that it is a strategy not just a single ad.  Marketing is about promotion, research and sales and advertising and yet it is more than that it is your mindset too.  You, as a business owner needs to think like a marketer especially if you’re a start-up that can’t afford a marketing team.

Once you put your marketing hat on, now you need to build brand awareness both online and off, this will help your targeted audience know and love your products and services.  You also need to build trust with your audience.  So how can you accomplish all of that and think like a marketer?  Here are some tips to get you started.

Know Your Products and Services

That may sound like a no brainer but you need to make sure that both you and your team understand your offerings both inside and out.  Think about all the times you as a customer walked away from buying something because the sales rep couldn’t answer your questions.  It happens far more often than it should.

Learn from Competitors Mistakes

It is easy to get blinded by what your competitors do well but you need to take a closer look at what they are not doing for their customers.  Take five minutes and do a quick Google search, your business probably has hundreds of competitors, but what makes your offering better?  Do your research and find out where they are weak and where you can fill in the gap.

Solve Problems

Your number one goal should be to solve your client’s problems with your products and services.  Emphasize how you can offer a solution to a problem they have and how that can benefit them.

Create Opportunities for Referrals

If the idea of marketing has made you uncomfortable you probably loathe the idea of networking too.  First, to dispel any negative connotations, networking doesn’t mean schmoozing at a BNI meeting in order to close a sale.  Networking can simply having a conversation with new people.  Eventually the conversation will come around to asking each other what you do, all you have to do is answer the question…that’s it.

When you own a business everything is tied into your marketing.  Marketing is how you communicate with your customer base, how you build and keep that base.  Get marketing right and you can build a business that endures for decades.

The Power of Influencer Marketing

The Power of Influencer Marketing

Influencer marketing has caused a huge shift in how marketing is done today.  Influencers are trusted more by consumers than almost any other marketing method out there.  Why are influencers so trusted, because their message is viewed as authentic.  You can still get a healthy return from other forms of marketing, but nothing quite like the power of influencer marketing.  How did influencer marketing come to be?  Let’s have a look.

Ten Years Ago

Back in 2007-2008 it was Twitter and Facebook that were the best places to bring your products to your market.  The two platforms are still effective today although nowhere near what they were back then.  Back then companies with large enough followings can put product placements in your feed and they could get decent traffic.  All of that traffic was organic and free.

Instagram

In 2010 Instagram came along and now you could take pictures, do a little creative editing and post them to the social media platform.  It didn’t take long for Instagram to dominate as far as engagement went.  Instagram for years was the fastest growing social media site.  Now, Instagram is one of the go to sites for reaching and using influencer marketing.  Here is a look at the explosive growth of Instagram.

Facebook Buys Instagram

In 2012 Facebook purchases Instagram for an insane amount of money and with the two platforms being connected Facebook would once again dominate the world of social media.  While the two platforms differed with Facebook you could take advantage of their advertising and the incredible targeting you could do with their data, it also allowed you to advertise on both platforms.  Instagram was still the king of visual media and there are accounts with millions of followers and those accounts have huge influence.

Viral Content

Viral content is one of the things that make influencers so powerful.  Influencers aren’t just limited to Instagram you will find them on Twitter and YouTube as well.  These are accounts owned by regular people who aren’t celebrities but they have managed to build big audiences just by creating some incredible content.  They leveraged this content into huge audiences they can tap into whenever they like.

Today more people rely on recommendations from influencers and this is why influencer marketing is so successful.  It is a genuine person recommending a genuine product that resonates with the audience. Big brands are turning to influencers and paying a great deal of money for shout outs and endorsements.